 China Yurun Food Group Limited (“Yurun Food”) is one of the leading meat product manufacturers in China. We offer a wide range of pork products, including chilled pork, frozen pork, low temperature meat products (LTMP) and high temperature meat products (HTMP). The products are marketed under a family of brands, including Yurun, Popular Meat Packing, Furun and Wangrun, Furun.
Yurun Food is headquartered at Nanjing, Jiangsu Province, China. We have established a nationwide production network throughout China. We use state-of-the-art equipment and proprietary technology to produce premium meat products.
Yurun Food benefits from its strong brand recognition, nationwide production network, mature and efficient supply chain management, extensive sales and marketing channels as well as strong research and development capabilities of new products. Looking into the future, we will continue to take advantage of the growth opportunity provided by changing consumption pattern of large and medium-sized cities in China. By advertising in the mainstream media, we will further strengthen the “Yurun” brands as “Healthy, Quality, Delicious and High-end” in the market to achieve rapid sales growth of our focused product lines, LTMP and chilled pork. On the backdrop of the expected consolidation in the meat processing sector, the Group will continue to further expand its capacity in both upstream and downstream via acquisitions, green field and brown field projects. At the same time, the Group is committed to industry upgrade, technological innovations and service system for building up a solid foundation to meet the rapid growing demand. In addition, apart from its continuous effort to enhance its value-added capability and sales forces, we will vigorously pursue the mid to high end markets and continue to develop new products and customers market, extending the scope and depth of market coverage. |
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